Performance Marketing Manager

  • Marketing
  • Remote job

Performance Marketing Manager

Job description

Are you passionate about paid advertising, running campaigns, and measuring the results of your work? If so, you are the candidate we are looking for!

The ideal candidate for this role will be responsible for optimizing and expanding our growth through digital advertising. You will be in charge of the planning and execution of our paid channels strategy. We encourage you to try out new initiatives, concepts, and ideas. You will be the key factor in the worldwide growth of Smiler.

As part of Smiler’s Marcom team, you will support the recruitment of new, qualified photographers and enable them to sign-up in a smooth and optimized way to grow our photographer base. Last, but not least, you’ll help us to optimize current, and launch new, outreach channels: e.g. running (social) advertising campaigns, organizing meetups in active cities, setting up affiliated partnerships with experts in the field, influencers and B2B, overseeing member get member programs and managing listings on job boards. 

On a day to day basis you will:

  • Set the direction and strategy for our paid channels

  • Develop, optimize and scale Google Ads and other SEM channels

  • Implement and optimize Facebook and Instagram Ads

  • Perform tests on various platforms like LinkedIn, TikTok and Twitter

  • Create and optimize landing pages (MarCom Team will assist with this)

  • Work together with our content marketers and designers to create high-impact creative assets, carry out A/B tests and deliver performance learnings

  • Identify advertising opportunities and test new growth opportunities

  • Manage the paid channel budget and deliver on CAC goals

  • Analyze data and measure campaign effectiveness, present weekly reports

Job requirements

We look for a team player with an analytical and strategic approach to marketing, who are passionate about contributing to the growth of Smiler.

  • +3 years of hands-on experience in developing and executing (paid) marketing acquisition campaigns

  • Know advertising channels and dashboards (e.g. Facebook and Instagram) from the inside out

  • A strong drive and structure in your work

  • A data-driven and analytical approach

  • Experience using Google Analytics and other performance reporting tools

  • Comfortable managing budgets

  • Excellent verbal and written English communication skills (other languages is a plus!)

  • Passion for our traveling, tourism, photography and our mission


  • We are a fully remote company

  • 24 vacation days a year (based on a 40 hour working week)

  • Great growth opportunities

  • Informal, flexible and inspiring working environment

  • International, diverse and fun team

  • Get the option for an employee contract or independent contractor

  • Additional allowance of €1200 per year for laptop, phone and other hardware on top of your salary

  • Monthly Training budget adds up to €150 (to redeem at Udemy or Lynda)

Does this sound like that challenge you’re looking for?
Apply by clicking the apply button, fill in the online form, attach your CV and make a short (selfie) video to explain why you are the best hire for this role. If you have any questions, please feel free to contact us at

Here’s what happens after you send your application:
You’ll receive an email confirmation confirming our hiring department has received your application. And an update will follow as to what the next stage of this adventure will be for you.

About us:
Smiler believes that valuable memories deserve to be captured in high quality. It’s our mission to achieve that on a global scale for everyone, everywhere. We are the world’s first on the spot photography marketplace that brings photographers and consumers together at tourist hotspots and other leisure locations. Imagine worldwide all those beautiful places where memories are created like museums, sports stadiums, concert halls, beach clubs, bars, theme parks and zoos. Smiler is globally one of the most ambitious and fastest growing scaleups to achieve international scale in lightning speed. Think about how Uber revolutionized taxi travel - that’s what Smiler is about to do for photography.

More information on our website and about why photographers and venues are enthusiastically joining Smiler.